Challenge: Big Brothers Big Sisters had a goal that approved children wait no longer than six months for a “match”. Finding qualified matches became more challenging as BBBS expanded programs and faced increasing competition from many other volunteer based organizations.
Strategies: Bridge Marketing prioritized programs with greatest appeal to new audiences for ease of recruitment and participation. We targeted messages and materials to highest potential audiences and use structured “school based” programs as feeders to other programs. our distinct messages customized to specific audiences were used to highlight program offerings and services as a way to volunteer.
Results: Created a roadmap for BBBS to follow that included target audience, key messages and potential communication vehicles. Roadmap expected to result in 300 new matches by end of year.
“We recently contracted with Bridge for development of a communications plan, brochure, speech contacts and content development for our new website. Their work is exceptional and has exceeded our expectations. I recommend Bridge Marketing Professionals to anyone – whether for-profit or non-profit. I couldn’t have asked for a better working relationship.”
Amy Mark, President/CEO
Big Brothers Big Sisters