Bridging the Gap Between Goals and Results
Results Marketing
We focus on marketing strategy and objectives versus just advertising or promotions or social media. Why? Because during our years as clients we never got measured by how great the creative looked, we got measured by whether or not it worked! And you know what we figured out, the better knowledge we had the better the tactic worked – whatever we used.
As importantly, we believe your business is different from every other one and the only way to really get the results you want is to design something tailored for you.
Our Process
Bridge Marketing follows a process to build the best strategy and marketing plan to help you grow your business. It starts with knowledge building both for us and for our clients. We ask a lot of questions. The reason is simple – better understanding builds better plans and marketing which means better results.
So, here is the basic process:
Know the business
– Business model, objectives, strategy, product or service differentiators
Define the target
– Customer descriptions, motivations, segmentation
Set the plan
– Assimilate data, develop marketing plan, define tactics
Tailor the talent
– Assemble experts to execute plan, implement
Hit the objectives
– Measure objectives, analyze performance
Integrate the learning
– Revise current tactics, update strategic plans
While the basic process is the same, execution of the process can vary greatly and every plan is different because every client is different. Our services link with this process and you can select what fits your needs.
Our Services
Bridge Marketing provides a range of services that offer you a single marketing solution for your business. We work with you to choose services that complement your business and strategy from a single component to managing the whole marketing function for you.
Strategy Development
Marketing Planning
Advertising and Promotions
Business Analysis
Ongoing Management
We partner with you to tailor the solution. We focus on your results.
Leadership
Bridge Marketing Professionals was founded in 2004 by senior marketing executives with backgrounds in both agency and corporate roles. Our experience spans multiple industries and companies represented in the Fortune 500 and non-profit arena including consumer goods, financial services, retail, the arts, and healthcare. Our success stems from a philosophy that great results start with having a sound strategy and following through. We help clients set their strategy, implement their plans and measure the results, for ongoing success.